Another Renewal for CBC News. Will this be the One that Works?

July 11, 2022

In the past its flagship nightly news program The National enjoyed good ratings when helmed by national news figures like Knowlton Nash and Peter Mansbridge. No longer, as for years its ratings have paled beside CTV’s nightly National News.

Critics use this fact as a reason to question the very relevance of CBC. The Corporation recently took step to answer this charge by planning to offer more news to more Canadians on more digital platforms and by reverting to a single authoritative journalist anchor for the national, Adrienne Arsenault.


Digital news distribution for CBC news is not new. Over two decades ago CBC news started to go digital and now the results are impressive. CBCNews.ca is used by over 10 million Canadians monthly, and news is now more heavily into digital distribution. It is a little-known fact that over a year The National is seen by 180 million views on channels such as You Tube, Facebook, and CBC Gem. Weekly the program’s You Tube channel is watched by 1.7 million viewers. 


Yet Conservatives hate the CBC and for years have focused on dwindling audience support, even as taxpayer subsidies balloon. An easy target for Pierre Poliviere, the leading Conservative candidate in September’s leadership race. He is calling for “defunding” of the CBC, building on Conservative threats of a similar nature going back years. Unlike in years before when Mulroney was cutting CBC drastically, there is little overt public support for CBC now, especially since it enjoyed a major new infusion of over $600 million from the current Liberal government. In the Liberal platform in the last election even more money was promised to bolster CBC’s national and local news. $400 million over four years is earmarked for this topping the total $1.4 billion budget for the CBC last year. The scale of this generous support from the Liberal government underpins the view in the right wing in Canada that the CBC as an arm of the Liberals. 


Yet there has never been more discussion about the importance of a healthy news industry in guaranteeing a healthy democracy at a time when literally thousands of jobs have been cut from newsrooms across the country. CBC has the largest, most diverse, local and national army of news gatherers in Canada by far. The CBC is working on how its output could be better used. 


It is important that CBC succeed in its latest new strategy for news. Canada so needs a popular national forum for the professional airing and debate of major issues. Can we count on this new strategy providing that and reinstating The National as a true news flagship? 


This latest transformation of The National jettisons the former awkward multi-host format of The National, and the most seasoned journalist among them, Adrienne Arsenault, is being made Chief Correspondent, replacing the long retired Mansbridge in the role as sole anchor. Her authority may translate into greater viewing, and may herald other changes which will save The National. 


The same June 20 announcement from CBC revealed more sweeping plans for news: “CBC News today announced a new strategic approach to better serve audiences across Canada on both television and digital platforms through an enhanced news offering in the year ahead, including the launch of a free streaming channel…Andrew Chang is to play a central role on the new streaming channel, hosting a new daily show that will be the centrepiece of each weekday.” Streaming is a good idea and one that has boosted audiences for three major US networks. Chang seems a natural for this role. 


Much of the new strategy to make CBC news a central source for us all is in development, and there has been a lack of media coverage– with the notable exception of John Doyle of the Globe and Mail who asks “how much CBC news does the world need?” This attests to the fact that further tinkering with CBC’s news operations is not big news. It should be.


The huge nationwide and diverse coverage capabilities of CBC news are needed now more than ever as regional fragmentation becomes more pronounced and national unity seems threatened by Alberta, Saskatchewan and increasing nationalist Quebec. This is what is being worked on. A multi-platform streaming service that would draw down feature video from across the country and promote understanding. 


The critical national issues of racial intolerance, gun control, remaining injustices to indigenous peoples and yes even fear of immigrants need exposing and sound analysis from different points of view regionally on a new national platform. Digital has worked for the CBC for a decade and going deeper into more popular streaming platforms seems a good call. It is being done by the three US national networks with great effect, and 1/3 of their offerings is news or current affair oriented.


The news operation at CBC absorbs most of the money, and for once top management is engaged and supports the new strategy. A new group lead by Brodie Fenlon, Editor In Chief, Executive Director of Programs and Standards is embracing the opportunity offered by streaming and doing a “deeper dive” into current issues which the service will provide. Like a Netflix it will also allow viewers to choose which items they want to see when it is convenient. 


There are fresh new ideas, and they are being worked on. Let’s hope this is not another fruitless attempt at being “relevant”. We can hope these ideas will be well executed and will find bigger audiences and on new digital platforms attract the elusive younger population and face them with the critical public issues which will shape their future. 



Patrick Gossage Insider Political Views

By Patrick Gossage July 7, 2025
When I was at university in the sixties, it was easy to love being Canadian. Patriotism was easy in the era of Pearson, peacekeeping and his Nobel Prize. He introduced defining landmark social programs like the Canada Pension Plan and universal health care. He also was crucial in launching the new Canadian flag, promoting bilingualism, and fostering a more inclusive immigration policy. His government got into the business of Canadian cultural promotion with the establishment of Telefilm Canada in 1967 to fund Canadian filmmakers. (The crown corporation, the National Film Board, was established in 1939.) The Pearson era went out with a proud Canadian bang at Expo67. Canada was prosperous, our identities, either largely British and French, were secure. The writer and philosopher George Grant, put it this way: “English speaking Canadians have been called a dull and costive lot. In these dynamic days, such qualities are particularly unattractive to the chic. Yet our stodginess has made us a society of greater simplicity, formality, and perhaps even innocence than the people to the south.” This is the society in which most anglo seniors today grew up. Not chic, looking with some envy at the glamour of Hollywood and Broadway, but modest and content. But the seeds of change were there. In Toronto. Italian and Portuguese laborers were being brought in to build subways and suburbs. Canada was about to add to the core French and English culture, and value assumptions far more diverse, and multicultural influences. Multiculturalism became official government policy in 1988. In his speech to the House of Commons, Trudeau stated that no singular culture could define Canada, and that the government accepted “the contention of other cultural communities that they, too, are essential elements in Canada.” A policy of multiculturalism was implemented to promote and respect cultural diversity, and to in fact fund ethnic efforts to preserve and develop their cultures within Canadian society, the opposite of the US “melting pot” objective. Section 27 of the Canadian Charter of Rights and Freedoms officially recognizes multiculturalism as a Canadian value. In a 1971 speech in Winnipeg to a Ukrainian audience, Trudeau said: “What could be more absurd than the concept of an “all Canadian boy or girl! “ Trudeau greatly enlarged the makeup of the body of immigrants by expanding the ‘family class’. In 1978 immigration act changes allowed new Canadians to sponsor their parents of any age. Those from less-developed nations found this particularly appealing. Trudeau senior’s major accomplishment which ensured the protection of all minority rights was the repatriation of our constitution woth the Charter of Rights and Freedoms Now In Canada, approximately 23.0% of the population are first-generation immigrants, meaning they were born outside of Canada. This figure represents the highest proportion of immigrants in Canada in 150 years and is the highest among G7 countries. Over half of our population are either of English or French heritage. The torch of openness to refugees and immigrants and “diversity is our strength” has been taken up by Justin Trudeau in a big way. He told the New York Times Magazine in October 2014 that Canada could be the “first post national state”. He added: “There is no core identity, no mainstream in Canada.” Many would argue that, yes, there is a core set of Canadian values. Often not recognized, they are regularly reflected in government policies. They set us apart from the United States, form part of our identity, and enrich our life experiences. Pearson and the Trudeaus have been instrumental in implementing Liberal values, ensuring equality of opportunity across the country and that no minority is trampled on. Foremost is universal publicly funded health care, whatever its problems. His son will be remembered for the Canadian Child benefit which today grants parents up to over $6,000 per child, which greatly reduced child poverty and $10 a day daycare. Justin Trudeau also launched publicly funded denticare and started a pharmacare program. Recipients of these programs obviously see them as essential parts of being Canadian. The generally shared values of Canadians include the importance of collective wellbeing, co-operation and social equality and a belief that active governments can improve our lives. Justin Trudeau’s self-declared “feminism” and his making cabinet one half women showed a dedication to equal rights for women which he tirelessly promoted. He was forever promoting the value of “diversity is our strength”. We genuinely welcome immigrants and show a high degree of tolerance for differences. Perhaps the best indication of this is the late seventies welcoming of over 60,000 Vietnamese boat people. As well, after 2015, over 44,000 government and privately sponsored Syrian refugees were settled and helped to establish themselves in Canada. Prime Minister Trudeau personally welcomed the first arrival in Toronto. While seemingly uncontrolled immigration of foreign students and refugees has become more controversial recently, it is accepted that we need immigrants, and the flow is now more rationally controlled. His father also ruled over a Canada that was very pro-Canadian and even anti American – not hard when the United States was immersed in the nightmare of Vietnam. He was well aware of the dangers signaled by George Grant in Lament for a Nation, which predicted the virtual integration of the Canadian and US economies. He established the Foreign Investment Review Agency to break the wholesale takeover of Canadian businesses by US firms. He established Petro Canada to get a window into the largely foreign owned oil and gas sector. And his government was very active in supporting and encouraging Canadian culture. The CRTC mandated Canadian content on our airwaves, spawning a healthy music industry. His son substantially increased funding for the public broadcaster CBC. Then in 1988 came a major shift in our identity and sovereignty. Prime Minister Mulroney wanted a free trade deal with the US and John Turner, the defeated Liberal leader, finally found his voice: “I will not let Brian Mulroney sell out our sovereignty. I will not let this great nation surrender its birthright. I will not let Brian Mulroney destroy a 120-year-old dream called Canada, and neither will Canadians”. But Turner lost, and a new deal sealed the situation we are in today with over 70% of our exports going stateside and Trump determined to wage economic warfare with a country he feels does not have a right to exist and should be the 51 st state: “Economically we have such power over Canada.” In fact, we have inadvertently given him “all the cards” as Trump likes to say. Turner might well say from the grave, “I told you so!” Sovereignty means more than building our own economy more independent of the United States. It means rebuilding the pride we have as Canadians and actually knowing and cherishing its values so different from those south of us. And this seems to be happening ironically, thanks to Trump’s trumpeting us as a 51 st state. Flags are everywhere and as we celebrate our 158 th birthday there is a new patriotism bursting out across the nation. The national anthem is being enthusiastically sung by audiences at all sorts of gatherings and performances. And worry as we may about the diverse cultures and beliefs of the hundreds and thousands of immigrant adults from every corner of the Globe, we know their children going to public schools will become knowledgeable, committed Canadians. There is a Canadian soul which will not be destroyed.
Doug Ford in a suit and tie is talking into a microphone
By Patrick Gossage June 11, 2025
Who is the is the real Doug Ford? Is it the smiling man walking beside Premier of Alberta Danielle Smith into the meeting of the Premiers with the PM intoning “love is in the air”(!) or the inept initiator of the Green Belt scandal which sold protected land to his developer friends – for which he apologized while reversing the order?
More Posts