Goodbye Justin – Why is he not Connecting to Canadians

Patrick Gossage • January 14, 2025

The Liberals liked to tell us that the problems they have are not with the wonderful programs they have delivered for Canadians but that they had been unable to communicate them effectively. What if the real problem was the communicator-in-chief, Justin Trudeau, ever more repetitive and tightly scripted, was simply not connecting with the public anymore? In fact, he’s been alienating them?

Why did Trudeau stop connecting with Canadians? In recent months, no matter how much he spent on programs to entice the including dental care and pharmacare and a raft of programs to increase the supply of rental and new housing, his approval remained at the lowest level of any Prime Minister ever. Let’s try and give this a professional analysis. 


Certainly, he was visible enough. Appearing daily on TV domestically fronting every new program in the fall. Plus, landing regularly at head of government meetings and conferences all over the world and getting clips on TV. 


So, the first conclusion is a serious problem well known to political strategists: he has been terribly overexposed. The public simply has become tired of the daily Justin face on TV trying to reach out to them  always using the same words like “continuing to” invest in Canadians. And we’ve grown wary of his self-conscious, self-satisfied smirks when he thinks he’s answered a question effectively when in fact he almost never addresses a question directly. And the profuse use of “uhs” which simply annoy.


Many who dislike him call him a “phony.” One hears that a lot. Also “inauthentic,” it’s hard to see that he believes in what he says – a basic quality of good communication is for the speaker to believe what he or she says and show it. A “showman” who’s all performance - which has been related to his time as a drama teacher. Shannon Proudfoot of the Globe and Mail wrote about the real emotion he finally displayed in his resignation: “…it has been a long time since Mr. Trudeau betrayed anything that seemed like a real reaction that responded directly to the moment.”   

Also, he has almost no humor. A key element in any effective communication. Especially for social media. As is spontaneity which is now very rare as Justin repeats worn talking points at nauseum.


One may well ask what happened to his ability to communicate  after he did such a credible job day after day informing us during the Covid crisis. Perhaps his own fatigue and lack of enthusiasm being such a target of unrelenting attacks and nastiness. He is human and also suffered the departure of his wife. At times like this one tends to fall back on comfortable and familiar ways of expressing oneself.


There is also the tendency in his speaking to say the obvious as if it was a revelation. “Captain Obvious” some might say. The writer and critic Bob Ramsay put it this way: “Trudeau is also a heavy user of the phrase “hard-working,” as in ‘hard-working Canadians.’ This flattery is so tired and fake that it’s cringe-worthy. When we hear him say it, are we really meant to connect more with him, to believe he understands us, that we’re a bunch of hard-working folks bonding over our common cause?” He also repeatedly says when dealing with a serious issue   “ We are working round the clock on this.” As if…


Finally, there is the ill-defined motivation for the overall Liberal program. The obsessive purpose to work for the “middle-class and people working hard to join it.” This was the spine of the Liberal platform in 2015 and has been endlessly repeated. Note this statement made going into the Charlottetown Cabinet retreat in 2013: “We made a commitment to stand up for the middle class, and we will not stop fighting until everyone has a real and fair chance to succeed. As we head into a new Parliamentary session next week, we remain focused on the things that matter most to Canadians: making life more affordable and creating good, middle-class jobs now and into the future.”


This verbose promise to create a “chance to succeed for everyone” and “good middle-class jobs” is so vague as to mean nothing. It is belied by the fact that it is the middle-class that has been hit hard by inflation, and the rising cost of groceries and housing. It is also typical of the Liberals tendency to overpromise and underdeliver, an ironclad rule of political “not to do’s.” And of course, the not stop fighting juvenile description of the Liberal’s unflagging dedication! It’s worth noting that none of these placebos are goes for social media clips so important for so many


Finally, there is the question of who comes to the strong defense of Canada when it is threatened. Certainly not Justin Trudeau, on holiday when Trump launched his bombastic threats to our sovereignty and economy. Bullies need strong resistance, or they keep bullying. Justin has yet to articulate the kind of national pride that Jean Chretien did so masterfully in the Star on January 11, as addressed to Trump: “ What could make you think would ever give up the best country in the world – and make no mistake we are – to join the United States…If you think that threatening and insulting us is going to win us over don’t know a thing about us.” He then lists the key values we all share, like tolerance, and the generous social safety nets we have built. It’s one of the best defenses of our nation I have seen in years. It could have been a memorable part of Trudeau’s farewell. It wasn’t.


In conclusion, the style, content, and mode of expression of Justin Trudeau has steadily led to the increasing lack of trustworthiness of this government ‘s chief communicator. As a former PMO script and media release writer I can only say that his staff have allowed him to fall into a groove which has reduced his authority and credibility. 

Patrick Gossage Insider Political Views

Two Opposites – Mark Carney and Donald Trump

By Patrick Gossage • March 12, 2026
One of the major differences between these two men is that Carney understands the value of well-thought-out strategy, abundantly clear in his Davos speech, which laid out one for middle powers to deal with the end of a rules-based international order and the rise of hegemony. Trump's lack of strategic understanding is clear in his bumbling attempts to justify the billion-dollar-a-day Iran war. His overall tactic of “flooding the zone” – mounting a new initiative or major announcement every day, or even several times a day to ensure press and opposition can never catch up. This tactic has served him well – confusing the world and his would-be opponents into submission under a valley of activity and harsh opinions from the leader of the world. Contrast this approach to leadership from Carney. He is systematically building a nation less dependent on US trade by travelling the world building new alliances and trading partners. And in the scare of Australia giving substance to his idea of alliances with middle powers. All laid out in the Davos speech. It is instructive to appreciate how much Trump was irritated by the Davos speech. Carney got a standing ovation; Trump’s rambling lengthy diatribe did not. He won’t soon forget being so upstaged. He surely recognized an intellectual power he could never match. Carney is a realist and pragmatic when he stated recently “We take the world as it is, not as we wish it to be.” He is dealing with the world that is being reshaped by an irrational power-mad president, a world the powerful Stephen Miller said “that is governed by strength, that is governed by force, that is governed by power. These are the iron laws of the world.” Does Carney sometimes err on the side of supporting Trump likely to ensure that critical talks on free trade and tariffs have some chance of finding a sympathetic ear? Yes; first he seemed to fully support Trump’s war with Iran. He later made his support more nuanced, saying Trump’s actions were against the rules-based international order. He now says we will not get involved unless a NATO ally is threatened. But generally, Carney is highly rational in contrast to Trump’s self-centered irrationality. Take Trump’s bizarre ill-informed letter to the Prime Minister of Norway, who had no role in deciding if he got the Nobel Peace Prize: “I no longer feel obligated to think purely of Peace (he subsequently engaged in an ever expanding war against Iran). He then reiterated his demand for “complete and Total Control, of Greenland. Thank you!”. His late-night rants, complete with caps, on social media show a mind out of control. Thay are dutifully reported on US news media and often astonish with their non sequiturs and nastiness. One of his more unpresidential quotes came as he fingered White House drapes: “I chose these myself. I always liked gold." The big question for Canadians who are more and more disillusioned with the antics of the President: could these two opposite ever sit down and do a deal that works for Canada. The two do text, and Carney has admitted that in private Trump does listen. But there is also evidence that the trade people in the White House do not like Canada, and as Trump has said, we owe our very existence to the US. And we are “difficult”. They have said that the current trade deal is not good for the US and could be trashed entirely and -deals with Mexico and Canada could be separate and the current trilateral deal may be dead.  Canada was at the brink of reducing the heavy sectoral tariffs on steel, aluminum, and lumber when Premier Ford’s unfortunate ads during the Rose Bowl that featured President Reagan speaking against the usefulness of Tariffs led To Trump suspending talks. They only recently resumed. So can our world-renowned businessman and banker hope to sit down with the unpredictable and unstable President and cut a deal? Some hope that if we extend talks, the President, weakened by the midterms, the bad economic fallout from an unpopular war, and the fragmentation of the MAGA movement may be easier to deal with. On the other hand he may badly need a “win,” bullying big concessions out of Canada and reaping so-cabled benefits from a weaker free trade deal. There is a scenario where Trump gets a black eye if Carney simply walks away with the conviction, perhaps easily shared with an increasingly nationalistic and confident Canada that “no deal is better than a bad deal.” In any case, what a decisive and challenging future we face with Canada at play. Can Carney win for Canada against his opposite by losing a deal?"

A New Canada to Fight for Our Survival

By Patrick Gossage • December 29, 2025
There has been nothing like the mobilization of our country since we went to war against Hitler “for King and Country.” Now we are mobilizing in a new war against Trump’s depredations with renewed patriotic fervour. Our building a resilient sovereignty against the word’s most irrational and powerful regime - who believe we have no right to exist - will require an enormous dedicated and concentrated effort to redefine our nation. . Make no mistake. We are not seen as important in Washington, a lesson I learned as the Minister of Information at our embassy in the Reagan years. Like Trump’s disparaging attitude to Justin Trudeau, Reagan had little use for his crusading father, Pierre Ytudeau. The difference is that with Prime Minister Brian Mulroney r Reagan actually became a key figure in establishing the Canada-U.S. Free Trade Agreement (FTA), signed in 1988. Ironically, it is precisely the success of this pact that led to 75% of our trade going to the US, a dangerous dependence which is now under extreme threat. The future of the successor to the FTA is at dtake. The US Canada Mexico Agreement (USMCA) is about to be renegotiated and is by no means secure. Bilateral trade discussions on the sectorial tariffs that are destroying our steel, automobile, aluminum and lumber industries were going well but were cancelled on October 23 after Trump, in a fit of pique was annoyed by Ontario TV ads using a Reagan clip to decry tariffs. Prime Minister Carney clings to the hope that these issues will be addressed in the context of the USMCA talks. They are supposed to begin in January. We live in hope. Make no mistake. Trump recently suggested that USMCA’s future was not certain. His strong belief that Canada would be better as a US state _ “and there would be no tariffs” – seems unshakeable. Perhaps the most striking evidence of what low repute Canada is held in the White House comes from Vice President Vance. He has publicly criticized Canada's our generous immigration policies, blaming them for the country's "stagnating" living standards and referring to our approach as "immigration insanity". Vance pointed to a chart from IceCap Asset Management showing that Canada's GDP per capita growth has fallen behind that of the U.S. and the U.K. in recent years. He argues this stagnation is a direct result of Canada's approach to immigration and not U.S. trade policies. He specifically targeted Canada's multiculturalism model, contrasting it with the U.S. "melting pot". Vance claimed that "no nation has leaned more into 'diversity is our strength’... immigration insanity “ than Canada". The White House recently released National Security Strategy (NSS) which also note how immigrants can destroy our democracies. Thomas Friedman, a New York Times columnist signaled this: “It cites activities by our sister European democracies that “undermine political liberty and sovereignty, migration policies that are transforming the continent and creating strife, censorship of free speech and suppression of political opposition, cratering birthrates, and loss of national identities and self-confidence. “‘Should present trends continue,” it goes on, “the continent will be unrecognizable in 20 years or less.” These views are totally inimical to Canadian values.  As is this, Trump’s most outrageous recent anti- immigrant outburst as reported by NBC : “For a second day in a row, President Donald Trump launched into a hate-filled rant against Somalia and Somali immigrants living in the US, saying they’ve “destroyed Minnesota” and “our country.” Minnesota, Trump said, is “a hellhole” right now. “The Somalians should be out of here. They’ve destroyed our country.“ The NSC also can affect Canada in its focus on the Western hemisphere. an area to be dominated by US interests. The US will secure critical supply chains in its own interests; and insists on the right of the US to have access to “strategically important locations.” The US National Security Council is to identify strategic points and resources in the Western hemisphere with a view to their protection and joint development with regional partners. Obviously, Canada as a source of critical minerals, will be under US scrutiny. Some observers fear that Trump wants Canada to become a “vassal state”. A December Toronto Star editorial states coldly that “Thanks to Donald Trump, we know that nothing about our country is guaranteed anymore, not our sovereignty, our democracy, our prosperity.” We now know the Canadian policies standing in the way of a new USMCA agreement. US Trade representative Jamieson Greer said our online Streaming Act, which will make profitable US streaming services support Canadian programming is a major irritant as is our sacrosanct supply management regime for dairy and poultry products. These both are very difficult bargaining chips for Canada to play. Trump’s love affair with tariffs is unlikely to subside so Canadian products may continue to be frozen out of the US. Prime Minister Carney’s ambitious strategy of finding alternate markets for these may work. And his new policy framework for rebuilding a successful economy, major infrastructure projects and attracting important foreign investment is a significant redefinition of our national political priorities. He enjoys wide public support for his strategy which also receives good business and media support. There is already some optimism about the economy in 2026 - take Bank of Montreal’s recent outlook paper: “We’re looking for a stronger economy in 2026 than 2025. Consumer spending has helped prop up the economy. The “Buy Canadian” campaign has helped, and more people are travelling closer to home. Also, there’s no question that federal government spending has also supported economic growth. As we move into the latter part of the year—boosted by firmer economic growth and lower population growth—we expect the unemployment rate to fall in the second half. “Canada’s position in the trade dispute isn’t as bad as it appeared earlier in the year. The average Us tariff rate on imports of Canadian goods is between 6% and 7%, compared to the 17% rate the U.S. charges the rest of the world on average. (these rates are goods under the existing CUSMA) Sectorial tariffs are heavily focused on certain targeted industries, such as steel and aluminum, lumber, and auto imports and non-USMCA auto parts. These are important sectors, but they represent a relatively narrow slice of the economy. “ In addition there is good news on the overall trade front. Canada’s trade swung to a surplus of C$0.15 billion in September 2025 from a C$6.3 billion deficit the month before and well above expectations for a C$4.5 billion deficit, Exports rose 6.3 C$ 64.231 billion, the largest monthly increase since February. Nine of 11 product sections posted gains. Metal and non-metallic mineral product exports jumped 22.7% driven by a 30.2% surge in unwrought gold; aircraft and other transportation equipment rose 23.4% and crude oil exports climbed 5.8%. We just may have a more resilient economy than we thought. Nevertheless, we cannot count on Trump agreeing to a new trade regime that is as good as the original NAFTA – and the cost of reducing tariffs on key sectors may be too high, Trump’s love for tariffs and distain for us won’t change. We can only hope that a smart, well connected and determined Prime Minister can rebuild an economy that will be immune to the vagaries of our neighbour.
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