How do we Ensure Canada is Important to Americans

Patrick Gossage • February 7, 2025

I was Canada’s PR guy at our Washington Embassy during the Reagan years. In doing my rounds with media and influential think tanks, I soon realized the frightening lack of knowledge that even well-educated Americans had of Canada. We also knew that Canada was well behind countries like Sweden in profile in the capital of the world. Our ambassador - Alan Gotlieb - was determined to change that. Our first strategy for putting Canada on the map was to host parties at the Gotlieb residence which would be must-attends by the elite of Washington.

By having cool dinners honouring famous Canadians like the late Peter Jennings, Norman Jewison, and Donald Sutherland we attracted senior White House staff, Cabinet Secretaries and even members of Congress. I made sure the parties were covered in the social pages of the Washington Post and voila - we were the talk of the town. We were on the map and Gotlieb was soon writing op-eds in the Wall Street Journal.


It worked – a classic PR strategy of using celebrities to attract attention. It is amazing to me that classic media relations and marketing play almost no role in Canada’s need to reach the hearts and minds of Americans.


In this daunting situation of threatened Trump tariffs, this role is largely being fulfilled by the provinces and by the leading candidates to replace Trudeau. Ontario ads are ubiquitous on CNN, and Chrystia Freeland has had a good interview with Dana Bash on CNN as well as a strong interview on Bloomberg. Her views have appeared in the Wall Street Journal. Her rival candidate, Mark Carney, has been on late night TV, on FOX news and in the Economist. The Premier of Ontario, Doug Ford has done several US TV shows.


It's ironic that these players are reaching out to Americans and the active existing Liberal government under Justin Trudeau is not. Why is he not giving interviews to major US media and making better use of his social media outlets? Why is the government not investing in hard-hitting factual TV ads about the integrated North American manufacturing and energy sectors and the value of the two-way trade? And the fact, much promoted by Melanie Joly, Minister of Foreign Affairs that tariffs mean higher prices for US consumers when Trump promised to reduce them.

This pitch should be garnering widespread US media coverage.


The Trump gang pays far more attention to public opinion than in what the established business elites, or even Democrats think of the new regime. We could make a determined effort to influence it.


But we need to speak in one voice to Americans. Regional self- interests, especially from Alberta, cloud our messaging. Most Canadians know that the only way to impress a bully like Trump is to show strength. Slowly the gang of provinces and the federal government are buying this playbook.

Canadians are coming together with new nationalistic fervour to fight the threat of Trump wanting to make us the 51st state. This has produced an impressive and reassuring rise in patriotic sentiment everywhere. If only the US media could be convinced to pay attention to this growing movement among us normally calm restrained citizens. Again, a classic PR challenge which could be tackled and easily achieved. The New York Times has staff here, who have already covered our plans to tackle the fentanyl crisis.


Making fun of this unCanadian phenomenon which manifests itself in a “buy Canadian” movement has produced some hilarious comedy. A recent This Hour has 22 Minutes skit sees Mark Critch abusing a shopper for nor buying Canadian ketchup even cheezies. “We are in a trade war” you traitor!


The humour in the 51 st state scenario was well exploited by US late night talk show host Jimmy Kimmel: “But let’s just imagine for a second that somehow… (that) Canada does become a state. Do they think it would be a red state? There are forty-one million people living in Canada. They’re about the same number we have in California. California has fifty-four electoral votes. If Canada also had fifty-four electoral votes, forget MAGA — our next president will be a kindhearted lesbian moose. “I’m trying to say, I’m for it. Save us, Canada — you’re our only hope.” Obviously,

he sees a residue of pro-Canadian sentiment in America. We should be exploiting it!


Patrick Gossage Insider Political Views

By Patrick Gossage July 7, 2025
When I was at university in the sixties, it was easy to love being Canadian. Patriotism was easy in the era of Pearson, peacekeeping and his Nobel Prize. He introduced defining landmark social programs like the Canada Pension Plan and universal health care. He also was crucial in launching the new Canadian flag, promoting bilingualism, and fostering a more inclusive immigration policy. His government got into the business of Canadian cultural promotion with the establishment of Telefilm Canada in 1967 to fund Canadian filmmakers. (The crown corporation, the National Film Board, was established in 1939.) The Pearson era went out with a proud Canadian bang at Expo67. Canada was prosperous, our identities, either largely British and French, were secure. The writer and philosopher George Grant, put it this way: “English speaking Canadians have been called a dull and costive lot. In these dynamic days, such qualities are particularly unattractive to the chic. Yet our stodginess has made us a society of greater simplicity, formality, and perhaps even innocence than the people to the south.” This is the society in which most anglo seniors today grew up. Not chic, looking with some envy at the glamour of Hollywood and Broadway, but modest and content. But the seeds of change were there. In Toronto. Italian and Portuguese laborers were being brought in to build subways and suburbs. Canada was about to add to the core French and English culture, and value assumptions far more diverse, and multicultural influences. Multiculturalism became official government policy in 1988. In his speech to the House of Commons, Trudeau stated that no singular culture could define Canada, and that the government accepted “the contention of other cultural communities that they, too, are essential elements in Canada.” A policy of multiculturalism was implemented to promote and respect cultural diversity, and to in fact fund ethnic efforts to preserve and develop their cultures within Canadian society, the opposite of the US “melting pot” objective. Section 27 of the Canadian Charter of Rights and Freedoms officially recognizes multiculturalism as a Canadian value. In a 1971 speech in Winnipeg to a Ukrainian audience, Trudeau said: “What could be more absurd than the concept of an “all Canadian boy or girl! “ Trudeau greatly enlarged the makeup of the body of immigrants by expanding the ‘family class’. In 1978 immigration act changes allowed new Canadians to sponsor their parents of any age. Those from less-developed nations found this particularly appealing. Trudeau senior’s major accomplishment which ensured the protection of all minority rights was the repatriation of our constitution woth the Charter of Rights and Freedoms Now In Canada, approximately 23.0% of the population are first-generation immigrants, meaning they were born outside of Canada. This figure represents the highest proportion of immigrants in Canada in 150 years and is the highest among G7 countries. Over half of our population are either of English or French heritage. The torch of openness to refugees and immigrants and “diversity is our strength” has been taken up by Justin Trudeau in a big way. He told the New York Times Magazine in October 2014 that Canada could be the “first post national state”. He added: “There is no core identity, no mainstream in Canada.” Many would argue that, yes, there is a core set of Canadian values. Often not recognized, they are regularly reflected in government policies. They set us apart from the United States, form part of our identity, and enrich our life experiences. Pearson and the Trudeaus have been instrumental in implementing Liberal values, ensuring equality of opportunity across the country and that no minority is trampled on. Foremost is universal publicly funded health care, whatever its problems. His son will be remembered for the Canadian Child benefit which today grants parents up to over $6,000 per child, which greatly reduced child poverty and $10 a day daycare. Justin Trudeau also launched publicly funded denticare and started a pharmacare program. Recipients of these programs obviously see them as essential parts of being Canadian. The generally shared values of Canadians include the importance of collective wellbeing, co-operation and social equality and a belief that active governments can improve our lives. Justin Trudeau’s self-declared “feminism” and his making cabinet one half women showed a dedication to equal rights for women which he tirelessly promoted. He was forever promoting the value of “diversity is our strength”. We genuinely welcome immigrants and show a high degree of tolerance for differences. Perhaps the best indication of this is the late seventies welcoming of over 60,000 Vietnamese boat people. As well, after 2015, over 44,000 government and privately sponsored Syrian refugees were settled and helped to establish themselves in Canada. Prime Minister Trudeau personally welcomed the first arrival in Toronto. While seemingly uncontrolled immigration of foreign students and refugees has become more controversial recently, it is accepted that we need immigrants, and the flow is now more rationally controlled. His father also ruled over a Canada that was very pro-Canadian and even anti American – not hard when the United States was immersed in the nightmare of Vietnam. He was well aware of the dangers signaled by George Grant in Lament for a Nation, which predicted the virtual integration of the Canadian and US economies. He established the Foreign Investment Review Agency to break the wholesale takeover of Canadian businesses by US firms. He established Petro Canada to get a window into the largely foreign owned oil and gas sector. And his government was very active in supporting and encouraging Canadian culture. The CRTC mandated Canadian content on our airwaves, spawning a healthy music industry. His son substantially increased funding for the public broadcaster CBC. Then in 1988 came a major shift in our identity and sovereignty. Prime Minister Mulroney wanted a free trade deal with the US and John Turner, the defeated Liberal leader, finally found his voice: “I will not let Brian Mulroney sell out our sovereignty. I will not let this great nation surrender its birthright. I will not let Brian Mulroney destroy a 120-year-old dream called Canada, and neither will Canadians”. But Turner lost, and a new deal sealed the situation we are in today with over 70% of our exports going stateside and Trump determined to wage economic warfare with a country he feels does not have a right to exist and should be the 51 st state: “Economically we have such power over Canada.” In fact, we have inadvertently given him “all the cards” as Trump likes to say. Turner might well say from the grave, “I told you so!” Sovereignty means more than building our own economy more independent of the United States. It means rebuilding the pride we have as Canadians and actually knowing and cherishing its values so different from those south of us. And this seems to be happening ironically, thanks to Trump’s trumpeting us as a 51 st state. Flags are everywhere and as we celebrate our 158 th birthday there is a new patriotism bursting out across the nation. The national anthem is being enthusiastically sung by audiences at all sorts of gatherings and performances. And worry as we may about the diverse cultures and beliefs of the hundreds and thousands of immigrant adults from every corner of the Globe, we know their children going to public schools will become knowledgeable, committed Canadians. There is a Canadian soul which will not be destroyed.
Doug Ford in a suit and tie is talking into a microphone
By Patrick Gossage June 11, 2025
Who is the is the real Doug Ford? Is it the smiling man walking beside Premier of Alberta Danielle Smith into the meeting of the Premiers with the PM intoning “love is in the air”(!) or the inept initiator of the Green Belt scandal which sold protected land to his developer friends – for which he apologized while reversing the order?
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